Welcome to the house built by the grind. Some may know us as an apparel brand, a design firm, or a media network; however, ultimately we see ourselves as the brand of motivation. Our style is clean, bold, and impactful. Although we are but a few, our collective voice is that of the progressive individual. Our mission is simple:
"Stay Focused, Stay Driven, and Live Your Best Life Now."


We have waited long enough to release another collection. Rest assured - the wait is over. The Spring 2018 Collection was created to bring the focus back to the work. Our theme is based on "accountability." Knowing that, the designs in the collection will gear you up to take full responsibility for your dreams and achieve your goals. This is dedicated to the ones that remained "Crown Loyal" through the years and still remain driven to get made.